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Reading Rockets is a national public media literacy initiative offering information and resources on how young kids learn to read, why so many struggle, and how caring adults can help. They bring the best research-based strategies to teachers, parents, administrators, librarians, childcare providers, and anyone else involved in helping a young child become a strong, confident reader. Their goal is to bring the reading research to life — to spread the word about reading instruction and to present “what works” in a way that parents and educators can understand and use.